AdWords is rather complex form of advertising that Google sells as “easy”. If you are a small business that is interested in advertising via Google AdWords then we can help.
Here are a few tips on AdWords for Small Businesses:
- Adjust your settings! You may not want to advertise your business in NY if you are in Denver and only deal with Denver residents. Also, don’t include the Display Network right away. This should always be tested in a separate campaign with a separate budget.
- Don’t just create a single Campaign with one Ad Group and a bunch of different Keywords and one ad. Unlike traditional marketing, you should be methodical about your choices of keywords and group very closely related terms into separate ad groups and with multiple ads.
- Sometimes your home page is not the ideal page to send your AdWords traffic too, try specific product page, specials/deals or direction.
- Set up your Google Places page and link to your AdWords Account.
- Be sure to set up Google Analytics and link that account with your AdWords. Account.
Small businesses often find the ease of setting up an AdWords account to be very convenient but quickly find that they spend a lot of money and end up with nothing to show for it.
Creating and optimizing campaigns can be rather time consuming for business owners. If you are a small business and prefer to pay someone else to do it, contact us today! Campaign builds starting at $250 (includes 1 Campaign Set Up with 3 AdGroups, 12 Ads and 25-50 keywords. Monthly management starting at $100, includes a monthly summary report.